Spotify Wrapped

Brief: Create an immersive experience for guests at the Spotify Wrapped 2021 Party. Give consideration to how to apply this graphic digitally for those that cannot be there physically.

Roles: Designer

Programs used: Photoshop, Procreate, InDesign

Creative Lead: Taylor Reed

Vibe Check

A concept that plays with the “Spotify Wrapped” branded graphic. The graphic ribbon takes a 3 dimensional form entering the room in a playful way. The wrapped campaign has a feature called the “vibe check” where beautiful gradients are displayed depending on your yearly music report. In this concept, anyone can scan their account via their phone and watch the space transform into their personal vibe check.

The concept is taken to the next level by giving it an VR overlay when scanned with your phone. For those working at home, they can access the sculpture as a VR filter to experience wherever they are around the world.